#### [How 1440 Scaled to & Monetized 4.5 Million Subscribers](https://blog.tryletterhead.com/blog/how-1440-scaled-monetized-4.5-million-subscribers)

The 1440 Newsletter has emerged as one of the fastest-growing independent news publications in the country, landing in 4.5 million inboxes every morning (per their daily email). The founders, Tim Huelskamp and Andrew Steigerwald, built it without big media backing or heavy VC money. Instead, they fo...

#### [How to Create Buyer Personas for Your Newsletter Brands](https://blog.tryletterhead.com/blog/how-to-create-buyer-personas-for-newsletter)

A buyer persona is a description of your perfect customer.  For a newsletter creator, this means figuring out the avatar of your ideal subscriber. Buyer personas often include: Demographic data (age, race, gender) Behaviors (brand preferences, purchasing process) Psychographic data (values, interests...

#### [The Ultimate Newsletter Workflow Checklist to Streamline Your Process](https://blog.tryletterhead.com/blog/newsletter-workflow-checklist)

Any newsletter operator has felt the chaos of the hours leading up to a deadline (especially if you're running multiple newsletters). You’ve got an hour left before the send, but you’re still scrambling to find one more article to curate, or a graphic is the wrong size. Maybe you were so rushed that...

#### [Email Deliverability Best Practices: How to Stay in the Inbox (and Out of Spam)](https://blog.tryletterhead.com/blog/email-deliverability-best-practices)

You put too much work into building an email list and creating incredible content for it to go unseen by a large percentage of your list. For many senders, the silent killer that slowly drags down your email ROI is deliverability. It usually happens over time, making it easy to attribute declining e...

#### [How to Run an Email Deliverability Test in 30 Minutes](https://blog.tryletterhead.com/blog/email-deliverability-test)

You don’t need a full-time deliverability consultant on your staff to keep your emails hitting inboxes. You can keep your reputation high and emails out of spam in just 30 minutes. These regular audits are critical because you’ll be able to diagnose dips in deliverability before they kill your engag...

#### [The Hidden Fix for Falling Newsletter Engagement: Email Deliverability](https://blog.tryletterhead.com/blog/the-hidden-fix-for-falling-newsletter-engagement-email-deliverability)

When newsletter operators notice a drop in engagement, most jump to one conclusion: poor content. But, what if the real problem is that your finely-crafted emails aren’t actually reaching your audience? Email Tool Tester’s study shows that around 17% of emails never reach the inbox. Of course, poor ...

#### [The Ultimate Guide to Newsletter Advertising Rates](https://blog.tryletterhead.com/blog/newsletter-advertising-rates)

Whether you’re starting to dip your toes into advertising or you own 10 profitable newsletters, it’s essential that you nail your ad revenue. Too much advertising can make your newsletter feel spammy and turn readers away. Too little and/or the wrong types, and you’re missing out on valuable revenue...

#### [How to Send a Newsletter in Gmail + Pros & Cons](https://blog.tryletterhead.com/blog/how-to-send-a-newsletter-in-gmail-pros-cons)

Newsletters are fast becoming one of the most popular ways for individuals and businesses to engage with their subscribers. By sending valuable, content-rich newsletters, you can create a brand that people want to engage with (as opposed to corporate-y, salesy emails). Because Gmail is so widely use...

#### [How Much Can You Make With Newsletters + Real Examples](https://blog.tryletterhead.com/blog/how-much-can-you-make-with-newsletters-real-examples)

When starting to kick around the idea of building your own newsletter, perhaps the first thing you consider is how much can you make from it. After all, it’s fun to dream big, right? Is it realistic to build a full-time income with newsletters? How do other newsletters make their money? How many sub...

#### [The Complete Guide to Email Newsletter Image Dimensions](https://blog.tryletterhead.com/blog/the-complete-guide-to-email-newsletter-image-dimensions)

When it comes to email newsletters, you must nail the dimensions of your images—or risk giving a poor impression of your brand right from the start. Thankfully, tools like Canva and email platforms that can optimize your email images based on screen size have made it easier to get it right. Even wit...