The Newsletter Character Sheet

Every great newsletter has a character — what it is, who it’s for, and how it behaves. Fill this in to get clear on yours, then export it to PDF. Nothing you type leaves your browser, and there’s no signup.

Identity

Newsletter name

Type

Choose one…

• Headlines
• Roundups
• Curations
• Original Reporting
• Analysis
• Promotional
• Other

Definition of success

Hero metric

Choose one…

• Open rate
• Click rate
• Conversion
• Subscriber growth
• Revenue
• Other

Voice & tone

Attributes

• List size
• Open %
• Click %
• Retention %

Design

• Length
  • Short (<500 words)
  • Medium (500–1,000)
  • Long (>1,000)
• Monetization
  • Ads
  • Sponsorships
  • Paid subs
  • Affiliate
  • None
  • Other

Original content %

Links per issue

Automation level

Choose…

• Manual
• Assisted
• Mostly automated

Behavior

Email (optional — to get a copy)

Nothing you type is stored — it stays in your browser. Add your email only if you’d like us to follow up. (Email capture is wired to HubSpot on launch.)

Download as PDF Reset Tip: pick “Save as PDF” in the print dialog.

Want a second set of eyes on yours?

Bring your filled-in character sheet to a Test Drive and we’ll show you what running it on Letterhead looks like.