Bulk Tag Audience Members

This article shows you how to categorize your audience by applying tags to multiple audience members at once.

Overview

Bulk tagging allows you to assign one or more tags to multiple audience members at the same time without opening each individual profile.

This is especially useful when working with large audiences, as it eliminates the need to export and re-import subscriber data.

With bulk tagging, you can:

Select multiple audience members directly from the Audience page
Apply tags to all selected audience members in one action
Maintain selections across pages in the audience table (your selections won’t reset when navigating between pages)

How it works:

If a selected audience member already has a tag you’re adding, no changes are made for that tag
If a selected audience member does not have the tag, it will be added
Tags are applied through a modal where you can select existing tags or create new ones

How to Bulk Tag Audience Members

Navigate to the Audience page within any channel.
Use the checkboxes to select individual audience members, or use the checkbox in the table header to select all audience members on the current page.
Above the table, review the number of audience members selected. From here, you can also check Select all to select all audience members, not just those on the current page.
Once you’re satisfied with your selection, click + Add Tag.
In the modal, select one or more existing tags to apply.
To create a new tag, type the tag name, create it, and include it in your selection. Note: Tags cannot contain spaces. Dashes must be used instead, e.g., "VIP-Guest-List".
Click Add to apply the tags to all selected audience members.

⚠️ Caution
Bulk actions apply changes to multiple audience members at once. Please review your selection carefully before adding tags to avoid unintended updates.

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