# How to use HTML Promotions

## This article walks you through how to insert HTML code into your promotions with the HTML Promotions feature.

### **Overview**

**HTML Promotions** enables _Company Admins_ to add, schedule, and manage ad tags and custom creatives as a dedicated "HTML" promotion type. This feature has the same workflow, permissions, and reporting already in use for [Global Promotions](https://help.tryletterhead.com/managing-company-wide?hsLang=en). This unlocks better control over all revenue streams from one central location, and makes it easier to integrate ad networks, sponsored widgets, and other third-party experiences into newsletters in a consistent, trackable way.

### Who Can Do What

1. **Company Admins** –  Just like for all other Global Promotions, this role controls company-wide HTML promotions. Once a custom HTML promotion has been created and activated, the _Company Admin_ can:
   - Add custom HTML (such as programmatic ads, sponsored widgets, or third-party ad tags) as a promotion that can be assigned to channels.
   - Schedule and insert HTML promotions into newsletters using the existing company promotions workflow.
   - Maintain full control of all revenue streams from one place.
2. **All other roles** - After an Admin has set up promotions, Organization and channel _Admins_ can:
   - Add promotion blocks to any newsletter or template.
   - Select the correct zone so the right content appears.

### Setting Up an HTML Promotion

- **Go to Company → Promotions**
- Click **Create Campaign**
- Enter all campaign details:
  - **Title** and **Promoter name**
  - **Channels** (which newsletters will run this promotion)
  - **Zone** (Specify where in the newsletter layout this promotion will be placed)
  - **Schedule** (start and end dates or total days)
- Under Promotion **Type**, select HTML
  - **Insert your HTML code directly into the editor field below**
- Choose **Save as Draft** (to finish later) or **Activate** (to make it available)
- Confirm your new promotion appears in the table with status **Active**

**Note 💡** HTML Promotions support most of our composer style settings except heading styles.

### Frequently Asked Questions

- **Will metrics be provided for HTML Promotions?**
  - Yes, the metrics will be in the promotion's details page just like any other Global Promotion.
- **Can I see a preview of this HTML Promotion?**
  - Yes, we will show a preview for the HTML promotions in the promotion details page.

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**Need Help?**

##### If you have questions or need assistance, please contact our support team at [support@tryletterhead.com](mailto:support@tryletterhead.com)!