# Letterhead Reporting

## Gain comprehensive insights into audience growth and engagement through reports including subscriber metrics, click analysis, and newsletter engagement trends across all channels.

### Table of Contents
- [Audience Growth](https://help.tryletterhead.com/letterhead-reporting#AudienceGrowth)
- [Subscriber Growth](https://help.tryletterhead.com/letterhead-reporting#SubscriberGrowth)
- [Click Reports](https://help.tryletterhead.com/letterhead-reporting#ClickReports)
- [Newsletter Engagement Reports](https://help.tryletterhead.com/letterhead-reporting#Newsletter_Engagement_Reports)
- [Audience Growth Reports](https://help.tryletterhead.com/letterhead-reporting#Audience-Growth-Export)

### Dashboards
Dashboards give you a clear view of audience growth and engagement. You’ll find charts and cards showing key metrics like total audience, active subscribers, new signups, and unsubscribes.

**💡 Tip**  
At the Org level, data is aggregated across all channels, giving you a full picture of your audience. Explore the charts to track subscriber growth over time and utilize exportable audience metrics for detailed analysis and reporting.

### Audience Growth

**Total Audience**  
- **Total audience** = Subscribed + Unsubscribed + Pending confirmation + Not subscribed + Cleaned

**Active Subscribers**  
- Shows the total count of unique active subscribers in your audience.

**New Subscribers**  
- Indicates the count of unique new subscribers added during the past 30 days.

**Unsubscribes**  
- Reflects the count of unique unsubscribes for the past 30 days.

### **Subscriber Growth**
****

- Admin-level roles have access to view and compare data across channels at the org level.
- Charts provide insights into how your audience is growing over time. View your subscriber data easily switching from the past 180 days, 90 days, 30 days or the past 7 days.
- You can compare up to 5 channels at a time.
- Hovering over a point on the graph will present the specific number of active subscribers for that channel on that date.
- Export your audience metrics with your selected data and filters applied.

### Click Reports
Use Click Reports to understand which links your readers are engaging with the most.
- Shows total and unique clicks per URL
- Filter by date
- Exportable for specific editions and recipients

[See full Click Reports guide](https://help.tryletterhead.com/reports-overview-metrics-columns-and-use-cases?hsLang=en)

### Newsletter Engagement Reports
This report dives into how each newsletter performed, including opens, clicks, and unsubscribes.
- Tracks delivery, open, and click metrics
- Measures engagement at the edition level
- Includes promotion-specific insights

[See full Newsletter Engagement Reports guide](https://help.tryletterhead.com/reports-overview-metrics-columns-and-use-cases?hsLang=en)

### Audience Growth Reports
Audience Growth Reports help you track how your subscriber base changes over time.
- Monitor new subscribers and unsubscribes
- Identify bounce issues
- Evaluate audience health and trends

[See full Audience Growth Reports guide](https://help.tryletterhead.com/reports-overview-metrics-columns-and-use-cases?hsLang=en)

### **What’s the difference between “Accepted” and “Delivered”?**
- **Accepted** means the recipient’s email server confirmed receipt of the email — it didn’t bounce.
- **Delivered** assumes the email made it to the inbox, but it's a higher-level estimate.

Letterhead calculates engagement (opens, clicks) based on **Accepted**, as it’s the more reliable technical metric.

### **How do I interpret “Cleaned (Bounces)”?**
- **Cleaned** means an address bounced repeatedly (usually hard bounces) and is now **automatically suppressed**.
- It's a **permanent status** — these addresses won’t receive future emails.
- You don’t need to remove them manually; Letterhead handles it to protect your sender reputation.

**Need Help?**
If you have questions or need assistance, please contact our support team at [support@tryletterhead.com](mailto:support@tryletterhead.com)!