# Understanding the Audience, Engagement, and Delivery Organization Dashboards

## Learn how to navigate and use Letterhead’s new analytics dashboards to gain actionable insights into your newsletter performance

### **Audience Dashboard**

Monitor how your subscriber base is growing and changing. This dashboard helps you understand audience churn, retention, and acquisition over time.

- **Metrics include:**
  - **Total Subscribers** – Your current total audience size
  - **New Subscribers** – Number of signups during the selected time range
  - **Unsubscribes** – Total users who opted out
  - **Growth Trends** – Net change over time

**Note:** If no channels are selected, the data reflects engagement across **all channels** during the selected timeframe.

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### **Delivery Dashboard**

Check the health and reliability of your email sending. Use this dashboard to catch issues that may impact inbox placement or reputation.

**Metrics include:**

- **Total Sent** – Emails attempted
- **Accepted** – Emails accepted by recipient mail servers
- **Spam Complaint Rate** – % of emails marked as spam
- **Bounce Rate** – % of emails that could not be delivered
- **Delivered** – Emails successfully delivered to inboxes

**Note:** If no channels are selected, the data reflects engagement across **all channels** during the selected timeframe.

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### **Engagement Dashboard**

Get a clear view of how your audience is engaging with your newsletters. Use this dashboard to track open and click performance across channels and editions, and identify trends over time.

**Metrics include:**

- **Open Rate** – Percentage of delivered emails that were opened
- **Click-to-Open Rate** – Percentage of unique clicks to unique opens
- **Unique Clicks** – Number of individual recipients who clicked at least once
- **Clicks** – Total number of clicks across all recipients
- **Clickthrough Rate** – Percentage of delivered emails that received a click
- **Unique Confirmed Opens** – Opens tracked using stronger confirmation signals
- **Top Pixel Renders** – Emails where the top tracking pixel loaded
- **Bottom Pixel Renders** – Emails where the bottom tracking pixel loaded
- **Prefetched Top Pixel Renders** – Top pixel loaded in a preview (e.g., email client preloading)
- **Prefetched Bottom Pixel Renders** – Bottom pixel loaded in a preview

**Note:** If no channels are selected, the data reflects engagement across **all channels** during the selected timeframe.

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**View All Sent Newsletters**

At the bottom of the Engagement Dashboard, you’ll find a table called **"All Letters"**, showing every newsletter sent within your selected time frame. This table includes delivery metrics like opens, clicks, delivery status, and more, and can be exported as a CSV for reporting or deeper analysis.

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#### Filters and Export Options

All dashboards include:

- **Date range filter**: Choose custom or preset timeframes
- **Channel filter**: Analyze specific newsletter editions
- **CSV export**: Download the Letters table for further analysis

#### Access and Permissions

- **Who can access the dashboards?**

Only **Organization Admins** have access.

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**Need Help?**

If you have questions or need assistance, please contact our support team at support@tryletterhead.com or log a support ticket through the [Help Center!](https://help.tryletterhead.com/kb-tickets/new?hsLang=en)