Revenue

More conversions, better CPMs, every send.

A dedicated workspace for house ads, cross-promotion, sponsorships, direct sold advertising, programmatic, and more. Anything you want to promote, automatically fulfilled and tracked natively in every newsletter, with powerful reporting and easy workflows your ops team will love.

The challenge

Newsletter revenue is complicated and manual.

Where the revenue work breaks today

• Sponsorships placed by hand, send by send.
• Proof-of-publication and metrics reports compiled manually for every renewal conversation.
• Promotions and schedules coordinated by hand for every edition.
• Ads are served programmatically, but they don't look great or perform well.
• Low programmatic yields and ad quality.
• Empty slots and unbooked revenue.

What changes with Revenue

• One inventory view for sponsorships and house promotions across every newsletter.
• Scheduled placements run themselves — once configured, the sends execute the plan.
• Sponsor reports generate automatically, formatted the way sponsors expect.
• Per-send revenue tracking by newsletter, brand, and sponsor in one workspace.
• Native units drive higher rates and higher sellthrough.

How Revenue works

What if every newsletter had maximum ROI?

Inventory & calendar view

Sponsorship slots and house promos across every newsletter, mapped by date and zone — active, draft, and scheduled in one view.

Automated fulfillment

Scheduled placements run themselves. Editorial and revenue stop fighting over the send button.

House promos & cross-promotion

Cross-promote your other newsletters, paid tiers, and events without coordinating with editorial each send.

Sponsor reports

Auto-generated proof-of-publication tearsheets with placements, impressions, and clicks. Formatted the way sponsors expect.

Programmatic ad support

Native integrations with the major ad servers. Pick which slots go programmatic and which stay direct-sold.

Fill unbooked slots

Open zones surface as available across the calendar, so unsold inventory gets a CTA instead of a blank space.

What customers say

Letterhead has been an invaluable resource for us. Not only did it meet our budget needs, but it also enabled us to create personalized, creative newsletters that made our brand stand out. Their flexible platform allowed us to grow and adapt as our subscriber list and needs changed.

Jessica Ford Director, Startup Digest, Techstars

It’s made newsletter advertising cleaner, more consistent, and far less time-consuming. Thanks to Letterhead, our newsletters have become the cornerstone of our strategy.

Danielle Hastings VP of Operations

We at the Patch local news network have worked with Letterhead to create a critical monetization engine. They’ve been the best kind of partner — striving to understand our needs, quick to respond, and building for the future. Couldn’t have done it without them!

Simone Wilson Senior Manager, Patch.com

See what your Revenue growth can do on Letterhead.

Bring your newsletters and your current revenue strategy. We'll show you the revenue you're leaving on the table, and what Letterhead will deliver.